About/Contact
Public Relations and Press Intern
3.1 Phillip Lim - New York, NY
January 2025 - May 2025
Role and Experience:
- Assisted with trafficking samples for VIPs, stylists, and press requests, ensuring timely delivery and accurate tracking.
- Assisted with look send-outs to editors and stylists, keeping up with email follow-ups and proper fulfillment of requests.
- Edited and updated sample tracker with the usage of Microsoft Excel for organization and accuracy.
- Prepared press reports on the media such as fashion magazines (Domestic and International: Vogue, Forbes, Madame Figaro, Elle, New York Times, etc), and all social media platforms such as Instagram reels, posts, and stories, Twitter (X), Facebook, and Tiktok, summarizing brand activity in Microsoft PowerPoint for internal communications and company review.
- Analyzed social media insights, observing post engagement, story views, reel comments, shares, and reposts for brand visibility.
- Organized and maintained sample closet, optimizing system efficiency for quick access and inventory control.
- Attending press events to meet with influencers and media representatives, helping to organize events for market week and collection launches.
Skills:
- Public Relations and Media Coordination
- Organization and Inventory Management
- Attention to Detail and Logistics
- Internal Communications
- Event Organization and Fashion Industry Exposure
- Gaining first-hand experience in editorial, stylist, and PR workflows
- Understanding how high-impact brands operate with the media and public figures