About/Contact
Education
Fashion Institute of Technology, SUNY - New York, NY
August 2022 - December 2025
Bachelor of Science, Advertising and Marketing Communications
Associate of Applied Science, Advertising and Marketing Communications
Minor: Economics
Dean’s List: Fall 2022, Spring 2023, Fall 2023, Spring 2024, Fall 2024, Spring 2025
Skills and Coursework:
- Brand Management
- Strategic Marketing
- Digital Marketing
- Marketing Research
- Corporate/Business Communications
- Planning Company Goals and Objectives
- Competitive Analysis
- Public Relations
- Crisis Management
- Press Release Writing
- Media Pitch Development
- Creative Writing/Storytelling
-
Advertising Campaigns
Events:
- Event Planning
- Event Organization
- Event Coordination
- Event Hosting
Certifications:
- Stukent - Digital Marketing
- Social Listening - Hootsuite
- Google - Ads Search, Ads Display, Analytics
Honors and Clubs:
- Phi Theta Kappa Honors Society
- Networking with other students, career training, building professional skills, and practice leadership skills
- Participate in bi-weekly meetings and conferences
- Member of the Cosmetics and Fragrance Club
- Engage with peers with similar goals and interests, building teamwork, collaboration, and cross functional skills
More Details and Project Descriptions, here is a link to my FULL school portfolio!
https://new.express.adobe.com/webpage/ramMv63Y9ou0x
Visual Merchandising Intern
Tarte Cosmetics - New York, NY
September 2024 - December 2024
Role and Experience:
-
Conducted competitive market analysis and trend research through weekly retail store visits, identifying key seasonal launches and maintaining slide deck among competitors.
- Updated graphic displays on North American and international gondolas, ensuring cohesive branding across regions for in-office showroom.
- Organized, compiled, and arranged products on gondolas, enhancing visual appeal and accessibility for retailers and vendors.
- Presented strategic analysis on the concealer product market to department heads, highlighting insights, research, and providing solutions on brand positioning, marketing, along with ways to keep up with evolving trends.
- Presented capstone project to the Visual Merchandising team, showcasing findings on social trends, created moodboards, and recommended product display concepts and ideas for future product launches.
- Assisted with vendor shipments, creating and receiving orders to support seasonal display updates and constant supply processes, collaborating with the Trade Marketing and Graphic Design teams.
Skills:
- Market Research and Trend Analysis
-
Visual Merchandising and Branding
-
Presentation and Communications
-
Project Management
-
Usage of AI, Adobe Firefly, Canva-Pro, and Photoshop
-
Team and Cross-Department Collaboration
- Synthesizing retail insights into actionable strategies
Public Relations and Press Intern
3.1 Phillip Lim - New York, NY
January 2025 - May 2025
Role and Experience:
- Assisted with trafficking samples for VIPs, stylists, and press requests, ensuring timely delivery and accurate tracking.
- Assisted with look send-outs to editors and stylists, keeping up with email follow-ups and proper fulfillment of requests.
- Edited and updated sample tracker with the usage of Microsoft Excel for organization and accuracy.
- Prepared press reports on the media such as fashion magazines (Domestic and International: Vogue, Forbes, Madame Figaro, Elle, New York Times, etc), and all social media platforms such as Instagram reels, posts, and stories, Twitter (X), Facebook, and Tiktok, summarizing brand activity in Microsoft PowerPoint for internal communications and company review.
- Analyzed social media insights, observing post engagement, story views, reel comments, shares, and reposts for brand visibility.
- Organized and maintained sample closet, optimizing system efficiency for quick access and inventory control.
- Attending press events to meet with influencers and media representatives, helping to organize events for market week and collection launches.
Skills:
- Public Relations and Media Coordination
- Organization and Inventory Management
- Attention to Detail and Logistics
- Internal Communications
- Event Organization and Fashion Industry Exposure
- Gaining first-hand experience in editorial, stylist, and PR workflows
- Understanding how high-impact brands operate with the media and public figures
Operations Associate
Tiffany and Co. - Parsippany, NJ
June 2023 - August 2023
Role and Experience:
- Collaborated with the distribution team on organizing and packing merchandise products.
-
Worked with the logistics team on packing and shipping responsibilities, ensuring efficient handling and accurate fulfillment of orders for retail stores and locations domestically and internationally.
-
Assisted the team in carrying out Tiffany’s IBT (In-Bound Transfer) and PTS (Point-of-Sale Transaction) operations, supporting seamless inventory and transaction processes within the company.
-
Gaining exposure to inventory flow, tracking, and reconciliation.
-
Supporting inventory accuracy in retail systems and backend operations of high-volume luxury retail operations.
-
Upholding accuracy and quality control in a high-standard brand setting.
Skills:
- Logistics and Order Fulfillment
-
Inventory Support and Back-end Retail Operations
-
Cross-Functional Collaboration
-
Operational Efficiency
- Process Knowledge
Beauty Advisor
Ulta Beauty - New York, NY
October 2023 - December 2023
Role and Experience:
- Delivered positive in-store experience, actively welcoming guests and assisted with their individual needs, interests, and preferences by tailoring recommendations throughout the duration of their time in the store.
-
Constantly pushed sales for limited-time promos, holiday bundles, and seasonal sales.
-
Provided makeup, skincare, and hair suggestions based on each guest’s needs, building trust and rapport to drive customer satisfaction and loyalty for Ulta Beauty.
-
Demonstrated strong knowledge of makeup, skincare, and hair-care products, upselling and cross-selling through creative and consultative techniques, resulting in complete sales with our guests.
- Collaborated with team members in replenishment tasks and organization within our inventory, constantly ensuring product availability on the sales floor, especially during bustling holidays and busy times of the year.
- Learning to navigate a fast-paced, high-volume retail environment in Ulta Beauty’s largest store location of Herald Square.
Skills:
- Customer Service and Personalization
-
Sales and Product Knowledge
-
Team Collaboration
-
Store Operations and Inventory Maintenance
- Time Management and Efficiency
About
Hi! I want to introduce myself! My name is Dieu and I am 21 years old. While I specialize in strategic marketing and business communications, I am passionate about the intricacies of it all, from the intersection of brand innovation, to consumer relations, to the expansion of a business globally. I am committed to contributing to innovative, consumer-facing environments where I strive to drive brand growth and relevance by partnering with companies that value sustainability, reflect cultural authenticity, and prioritize performance through data-driven, results-oriented strategies. I created this page as a way to connect and to share with you some of the projects that I've worked on throughout my past experiences.
In my free time, I love to write, read books, cook and experiment with different meals in the kitchen, do my makeup on my bedroom floor, and try every coffee shop there is in New York City :) Please feel free to reach out and email me with questions regarding any concerns that you may have. I would love to work with you and I would be thrilled to speak with you further!
LinkedIn and Other Work